Trazia — Trade-Marketing ERP
Trazia is a multi-tenant platform built by Develone that runs the full trade-marketing cycle —campaigns, warehouse, transport, field execution and reporting— across web and a mobile app, with end-to-end traceability of every POP asset in every store.
Modules
- Campaigns, warehouse, transport and field execution in one data model.
- Kardex: inventory and stock self-derive.
- Mobile app with georeferenced, photo-backed evidence per store.
- Coverage, compliance, service level and inventory value live.
- Multi-tenant, with original evidence auditable per campaign and store.
Problem it solves
Before, campaigns lived in spreadsheets, evidence in chat threads and stock in nobody's hands; reconciling what was produced, shipped, installed and still standing was slow and unreliable.
Stack
Node.js · PostgreSQL · React/Next.js · mobile app · AWS.
Considerations
- Preserve original evidence; traceability and audit per campaign and store.