Trazia — Trade-Marketing ERP
Trazia is Develone's platform that keeps your POP material under control in every store. It runs the whole trade-marketing cycle —campaign, production, warehouse, dispatch, transport, installation, evidence and reporting— from web and a mobile app, with end-to-end traceability.
What it is
A multi-tenant ERP where campaigns, warehouse, transport and field execution share a single data model: one source of truth that replaces spreadsheets and chats.
Who it's for
Consumer-goods companies, trade-marketing agencies and retail operations managing POP material across many points of sale.
Modules
- Campaigns: plan campaigns, assign stores and elements (manual or bulk Excel) and track status end to end.
- Warehouse / WMS: stock ledger, real-time inventory, dispatch with picking and stock validation; per-warehouse totals.
- Transport: requests with approval flow; cancellation requires the campaign owner's sign-off.
- Routes + GPS: build routes, assign stops and record geotagged check-ins from carriers.
- Field surveys: field execution with photo evidence and per-store status for each element.
- Issues: report and track issues by severity and status, linked to campaign and store.
- Analytics: executive dashboard with live KPIs and per-module status distribution.
- Route map: visualize GPS check-ins on the map (OpenStreetMap), by route and date.
- Roles & permissions: granular permissions by resource and action; menus and actions gated by role.
- Mobile app: field app (Android/iOS) for operators: survey, photograph and sync.
- Element QR: printable, scannable QR per element, with an alphanumeric fallback code.
- Multi-tenant: true per-company isolation with Row-Level Security in the database.
Why Trazia
- The whole cycle in one platform: campaign → production → warehouse → dispatch → transport → installation → evidence → reports.
- Field evidence with original photos preserved, by campaign and store, ready to audit.
- The ledger derives inventory and stock automatically, with no mismatches.
- Logistics on the map with real GPS check-ins on OpenStreetMap, no paid keys required.
Stack
Node.js · TypeScript · React · PostgreSQL (Row-Level Security) · mobile app · AWS.